Market Potential The worldwide market potential for architectural films is tremendous. The global demand for float glass is climbing at 4% per annum* and the annual production of float glass is about 4.8 billion square meters*. Among today’s modern architectures, glass has become an integral building material for most construction projects, whether it is a new building or refurbishment of existing building. Increasingly, architects seek to create “expanded space” by bringing the exterior into the interior through the use of larger glazed area in facades and roofs. While this means that more natural daylight will be let into the interior, a significant amount of unwanted heat enters indoor as well. This inevitably leads to greater air-conditioning load requirement and therefore, increases energy bills every month. Most importantly, in today’s environment where energy conservation becomes a growing global concern, we know that IQue, with a differentiated technology that breaks convention, has a significant role to play here. |
